Curricula

Curriculum Table

Competences

Assessment Framework

General Information

 » Competence Profile

Degree Programme in Business Economics, Day implementation of Marketing

Basic Studies 62
YY00DU46 Professional Development and Working Life Skills
KL00DN79 Introduction to Business and Management	X	X	X	X
KL00DN80 Introduction to Marketing and Sales	X	X	X	X
KL00DN81 Introduction to Accounting		X		X
KL00DN82 Introduction to Jurisdiction	X	X	X	X
KL00DN85 Business Mathematics	X		X
KL00DN86 Economics and Globalisation	X	X	X	X
YY00DU59 Entrepreneurship
YY00DU47 Digital and IT skills
KL00DN95 Sustainable Business	X	X	X	X
YY00DU50 Finnish Communication Skills for Working Life
YY00DU51 Swedish for Working Life
YY00DU52 English for Working Life
YY00DU54 Let's Innovate Together
KL00EA02 ICT for Business			X	X
KL00EA01 Intercultural Communication Skills	X	X	X	X
Professional Studies 88
Common Professional Studies 43
KL00DN89 Business Planning and Development	X	X	X	X
KL00DN90 Developing Customer Experience	X	X	X	X
KL00DN91 Economical Guidance of a Company		X		X
KL00DN92 Work-life Project		X	X	X
KL00DZ99 Business Swedish	X	X	X	X
KL00EA00 Business English	X	X	X	X
KL00DZ95 Statistical Methods		X	X
KL00DZ96 Qualitative methods		X	X	X
YY00DU53 Finnish Communication in Research and Development
KL00DZ98 Utilizing Data in Business		X	X
KL00DZ97 Succeed in your Thesis	X	X	X	X
Professional advanced studies 45
Marketing and Sales 45
Package A: Marketing and Selling Competence 15
KL00DZ70 Customer Understanding and Consumer Behavior	X	X	X	X
KL00DZ71 Basics of Digital Marketing			X	X
KL00DZ72 Professional Selling		X	X	X
Package B: Communication and Brand Building 15
KL00DZ73 Brands and Communication	X			X
KL00DZ74 Digital Marketing Communications	X		X	X
KL00DZ75 Visual Communication	X	X	X	X
Package C: Developing Digital Business and Marketing 15
KL00DZ76 Digital Business	X	X	X
KL00DZ77 Marketing Law		X		X
KL00DZ78 Marketing and Sales Management		X	X	X
K1266LI Work Oriented Project		X	X	X
Studies in Student Company 15
K1043LI Studies at the Student Firm		X	X	X
Studies in Merchant Entrepreneurship 15
3L00BG11 Retail Trade Environment and Competitive Tools	X	X	X	X
3L00BG13 Personnel and Management	X	X	X	X
3L00BG14 Indicators and Management		X	X	X
OUAS Business Incubator Studies 15
YY00BH24 Description and Evaluation of a Business Idea	X	X	X	X
YY00BH25 Incubation of Business Ideas	X	X	X	X
YY00BH26 Developing Own Business
Package C: Individual Professional Choices 15
Studies abroad 30
Free-choice Studies 15
KL00DW09 Professional Development
K1098LI Stock Investment	X		X
K1321LI Housing Trade, Real Estate Business and Usufructs	X		X	X
KL00CR07 EU Know-how	X		X	X
K1099LI Working in Financial Institutions		X	X	X
KL00BW41 Management Skills				X
K1100LI Good Manners and Etiquette in Business	X		X	X
KL00CR08 Profitability Accounting in Economics				X
KL00ED96 Succeed in taxation
3L00BM18 Working in the Board of Directors in a company			X	X
K1281LI Financial Mathematics
YY00EB46 Sharpen Your Writing Skills
K1116YY Working Life Originating Commission	X	X	X	X
Preparatory Studies 0
YY00DQ06 Activate your English
YY00DQ05 Not applicable
KL00BR53 Activate your mathematical thinking	X
Book Exams 0
K1057LI Challenges of Management and Leadership
KL00CA85 Services Marketing and Development
KB00BY06 Perspectives in Services Marketing
K1270LI Advanced Auditing
K1273LI Advanced Course in Corporate Finance
K1101LI Special issues of corporate taxation
Studies in English 0
K1037IB Doing Business in Asia	X
Y00035F InnoWeek Innovation Project	X
KB00BR05 Luxury Marketing	X
Special Knowledge in Digital Marketing 0
KL00EH23 AI in Marketing	X		X	X
KL00EH24 Data-Driven Marketing	X		X	X
KL00EH25 Content Marketing			X	X
KL00EH26 Search Engine Marketing	X		X	X
KL00EH27 Digital Advertsing	X	X	X	X
KL00EH28 Email Marketing and Marketing Automatisation	X	X	X	X
Practical Training 30
K1140YY General Training		X	X	X
YY00BD17 Professional Training		X	X	X
Bachelor's Thesis 15
K1003YY Bachelor's Thesis	X	X	X	X