Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

KL00DZ78	Marketing and Sales Management (5 cr)
Prerequisites	Basics of Marketing and Sales 5 cr
Objectives	The student knows how to apply the key analysis and design models of strategic thinking and marketing and sales management and make plans and decisions related to marketing and customer relationship management based on them. The student knows the responsibilities of marketing and sales management and the importance of their cooperation in business development. The student understands the whole of customer experience and customer relationship management. The student understands the importance of management with knowledge in business.
Content	- Strategic thinking in marketing and sales management - The central analysis and planning models of marketing and sales management - Marketing and sales organization and budgeting; team leading - Integration of marketing and sales - Customer path and customer experience management - Customer relationship management - Marketing and sales data
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	0-5
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

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