Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

KL00DZ76	Digital Business (5 cr)
Prerequisites	Basics of Marketing and Sales 5 cr
Objectives	The student understands how digitization affects the business operations of companies. The student understands the requirements and effects of the global business environment in digital business. The importance of analytics in the development of digital business. The impact of artificial intelligence on digital business. The student understands online shopping platforms and the choices related to setting up an online store. The student knows how to plan the steps to set up an online store. The student understands the product development process and conceptualization of digital products and services, masters versioning and pricing methods.
Content	- Basics of digital business - platform economy, global market environment, hypercompetition, data and analytics - The process of online store planning and implementation and the basics of content creation - Digital products and services as part of business and their structure. - Product development process and pricing of digital products and services
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.