Curricula
Description
| KL00DZ75 | Visual Communication (5 cr) |
| Prerequisites | Basics of Marketing and Sales 5 cr |
| Objectives | The student understands the components of visual communication and knows how to apply them in building a visual look and brand, as well as in other marketing communications. The student masters the basics of visual communication and graphic design and knows how to apply them in his own work. The student knows how to plan and implement visual material using tools suitable for communication needs. |
| Content | - The importance of visual identity as part of communication - Concepts, possibilities and design process of visual communication - Basics and tools of graphic design (e.g. image processing, video editing) |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | Not applicable |
| Evaluation Criteria | |
| Assessment Frameworks | Not applicable |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Not applicable |
Implementations
Show old implementations
- 10.03.2025 - 04.05.2025 (KL00DZ75-3001 | LIK23SPM)
20.5.2024 14:52:56