Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

KL00DZ73	Brands and Communication (5 cr)
Prerequisites	Basics of Marketing and Sales 5 cr
Objectives	Student - understands what is meant by a brand and what is its significance in business. - can explain the basic concepts of branding and the stages of the brand building process. - understands the importance of marketing and corporate communication in the operation of a company or community. - learns about the stages of communication planning. - familiarizes himself/herself with content production and communication channels and knows how to evaluate their suitability for different situations. - knows how to plan and implement communication.
Content	- brand concept and meaning - brand identity, brand image, value proposition, corporate image and reputation - the brand building process and the methods and tools used in it - marketing and corporate communication goals and target groups - phases of communication planning - communication messages and content production - communication channels
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	0-5
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.