Curricula
Description
| KL00EH23 | AI in Marketing (5 cr) |
| Prerequisites | Not applicable |
| Objectives | The student understands the background of generative artificial intelligence and how it is defined. The student understands what kinds of generative artificial intelligence services exist and where to get information about them. The student knows how to write prompts to use generative artificial intelligence and understands the importance of iteration in using prompts. The student understands how generative artificial intelligence can be used in digital marketing - especially related to online store marketing - procedures. The student understands how generative artificial intelligence is used responsibly and what kind of challenges and future prospects generative artificial intelligence has. |
| Content | - Backgrounds and definitions of generative artificial intelligence - Generative artificial intelligence services and applications - Using generative artificial intelligence (prompts and iteration) - Generative use of artificial intelligence in marketing tactics and actions - Responsible use of generative artificial intelligence, challenges and future prospects |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | 0-5 |
| Evaluation Criteria | |
| Assessment Frameworks | Not applicable |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Not applicable |
Implementations
Show old implementations
- 11.03.2024 - 19.05.2024 (KL00EH23-3001 | LIK20SPM, LIK22SPM, LIK23KPM, LIK21SPM, VAP-LIIKE23, LIK20KPM, LIK22KPM)
20.5.2024 12:52:07