Curricula
Degree Programme in Business Economics, Day implementation of Marketing (210 cr)
Basic Studies | 62 | |||||||||||
The aim of basic studies is to provide the student with a comprehensive overall view of the position and significance of the field concerned within society and working life and in an international perspective, to familiarise the student with the general theoretical basis of the field and with communications, and to provide the student with the sufficient language proficiency necessary for practising the profession and for further professional development. (Vararehtorin päätös 13.10.2016 § 16) | ||||||||||||
Study year | 1A | 1S | 2A | 2S | 3A | 3S | 4A | 4S | 5A | 5S | cr |
|
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YY00DU46 | Professional Development and Working Life Skills | 1,25 | 1,25 | 1,25 | 1,25 | 5 | ||||||
KL00DN79 | Introduction to Business and Management | 5 | 5 | |||||||||
KL00DN80 | Introduction to Marketing and Sales | 5 | 5 | |||||||||
KL00DN81 | Introduction to Accounting | 5 | 5 | |||||||||
KL00DN82 | Introduction to Jurisdiction | 5 | 5 | |||||||||
KL00DN85 | Business Mathematics | 2,5 | 2,5 | 5 | ||||||||
KL00DN86 | Economics and Globalisation | 5 | 5 | |||||||||
YY00DU59 | Entrepreneurship | 3 | 3 | |||||||||
YY00DU47 | Digital and IT skills | 3 | 3 | |||||||||
KL00DN95 | Sustainable Business | 3 | 3 | |||||||||
YY00DU50 | Finnish Communication Skills for Working Life | 3 | 3 | |||||||||
YY00DU51 | Swedish for Working Life | 3 | 3 | |||||||||
YY00DU52 | English for Working Life | 3 | 3 | |||||||||
YY00DU54 | Let's Innovate Together | 3 | 3 | |||||||||
KL00EA02 | ICT for Business | 3 | 3 | |||||||||
KL00EA01 | Intercultural Communication Skills | 3 | 3 |
Professional Studies | 88 | |||||||||||
The aim of professional studies is to familiarise the student with the main problems and applications in the professional field concerned and their scientific or artistic basis in order to allow the student to work independently in the field in either expert duties or development work, or as entrepreneur. (Vararehtorin päätös 13.10.2016 § 16) | ||||||||||||
Study year | 1A | 1S | 2A | 2S | 3A | 3S | 4A | 4S | 5A | 5S | cr |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|
Common Professional Studies | 43 | |||||||||||
KL00DN89 | Business Planning and Development | 5 | 5 | |||||||||
KL00DN90 | Developing Customer Experience | 5 | 5 | |||||||||
KL00DN91 | Economical Guidance of a Company | 5 | 5 | |||||||||
KL00DN92 | Work-life Project | 5 | 5 | |||||||||
KL00DZ99 | Business Swedish | 3 | 3 | |||||||||
KL00EA00 | Business English | 5 | 5 | |||||||||
KL00DZ95 | Statistical Methods | 3 | 3 | |||||||||
KL00DZ96 | Qualitative methods | 3 | 3 | |||||||||
YY00DU53 | Finnish Communication in Research and Development | 3 | 3 | |||||||||
KL00DZ98 | Utilizing Data in Business | 3 | 3 | |||||||||
KL00DZ97 | Succeed in your Thesis | 3 | 3 | |||||||||
Professional advanced studies | 45 | |||||||||||
Marketing and Sales | 45 | |||||||||||
Package A: Marketing and Selling Competence | 15 | |||||||||||
KL00DZ70 | Customer Understanding and Consumer Behavior | 5 | 5 | |||||||||
KL00DZ71 | Basics of Digital Marketing | 5 | 5 | |||||||||
KL00DZ72 | Professional Selling | 5 | 5 | |||||||||
Package B: Communication and Brand Building | 15 | |||||||||||
KL00DZ73 | Brands and Communication | 5 | 5 | |||||||||
KL00DZ74 | Digital Marketing Communications | 5 | 5 | |||||||||
KL00DZ75 | Visual Communication | 5 | 5 | |||||||||
Package C: Developing Digital Business and Marketing | 15 | |||||||||||
KL00DZ76 | Digital Business | 5 | 5 | |||||||||
KL00DZ77 | Marketing Law | 5 | 5 | |||||||||
KL00DZ78 | Marketing and Sales Management | 5 | 5 | |||||||||
K1266LI | Work Oriented Project | 5 | 5 | |||||||||
Studies in Student Company | 15 | |||||||||||
K1043LI | Studies at the Student Firm | 10 | 5 | 15 | ||||||||
Studies in Merchant Entrepreneurship | 15 | |||||||||||
3L00BG11 | Retail Trade Environment and Competitive Tools | 5 | 5 | |||||||||
3L00BG13 | Personnel and Management | 5 | 5 | |||||||||
3L00BG14 | Indicators and Management | 5 | 5 | |||||||||
OUAS Business Incubator Studies | 15 | |||||||||||
YY00BH24 | Description and Evaluation of a Business Idea | 3 | 3 | |||||||||
YY00BH25 | Incubation of Business Ideas | 7 | 7 | |||||||||
YY00BH26 | Developing Own Business | 5 | 10 | |||||||||
Package C: Individual Professional Choices | 15 | |||||||||||
Studies abroad | 30 |
Free-choice Studies | 15 | |||||||||||
The supplyof free-choice studies can vary every year. | ||||||||||||
Study year | 1A | 1S | 2A | 2S | 3A | 3S | 4A | 4S | 5A | 5S | cr |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|
KL00DW09 | Asiantuntijana kehittyminen | 1 | 2 | 3 | ||||||||
K1098LI | Stock Investment | 3 | 3 | |||||||||
K1321LI | Housing Trade, Real Estate Business and Usufructs | 3 | 3 | |||||||||
KL00CR07 | EU Know-how | 3 | 3 | |||||||||
K1099LI | Working in Financial Institutions | 3 | 3 | |||||||||
KL00BW41 | Management Skills | 5 | ||||||||||
K1100LI | Good Manners and Etiquette in Business | 3 | 3 | |||||||||
KL00CR08 | Profitability Accounting in Economics | 3 | 3 | |||||||||
KL00ED96 | Succeed in taxation | 3 | 3 | |||||||||
3L00BM18 | Working in the Board of Directors in a company | 3 | ||||||||||
K1281LI | Financial Mathematics | 4 | 4 | |||||||||
YY00EB46 | Teroita tekstitaitosi | 3 | 3 | |||||||||
K1116YY | Working Life Originating Commission | 5 | 5 | |||||||||
Preparatory Studies | ||||||||||||
YY00DQ06 | Activate your English | 3 | 3 | |||||||||
YY00DQ05 | Aktivera din svenska | 3 | 3 | |||||||||
KL00BR53 | Activate your mathematical thinking | 3 | 3 | |||||||||
Book Exams | ||||||||||||
K1057LI | Challenges of Management and Leadership | 3 | ||||||||||
KL00CA85 | Services Marketing and Development | 3 | ||||||||||
KB00BY06 | Perspectives in Services Marketing | 3 | ||||||||||
K1270LI | Advanced Auditing | 3 | ||||||||||
K1273LI | Advanced Course in Corporate Finance | 3 | ||||||||||
K1101LI | Special issues of corporate taxation | 3 | ||||||||||
Studies in English | ||||||||||||
K1037IB | Doing Business in Asia | 3 | 3 | |||||||||
Y00035F | InnoWeek Innovation Project | 3 | 3 | |||||||||
KB00BR05 | Luxury Marketing | 3 | 3 | |||||||||
Special Knowledge in Digital Marketing | ||||||||||||
KL00EH23 | AI in Marketing | 5 | 5 | |||||||||
KL00EH24 | Data-Driven Marketing | 5 | 5 | |||||||||
KL00EH25 | Content Marketing | 5 | 5 | |||||||||
KL00EH26 | Search Engine Marketing | 5 | 5 | |||||||||
KL00EH27 | Digital Advertsing | 5 | 5 | |||||||||
KL00EH28 | Email Marketing and Marketing Automatisation | 5 | 5 |
Practical Training | 30 | |||||||||||
The aim of practical training is to familiarize students with practical duties of major importance in relation to their professional studies, in particular, and with the application of knowledge and skills in working life under supervised conditions. (Vararehtorin päätös 13.10.2016 § 16) | ||||||||||||
Study year | 1A | 1S | 2A | 2S | 3A | 3S | 4A | 4S | 5A | 5S | cr |
|
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K1140YY | General Training | 10 | 10 | |||||||||
YY00BD17 | Professional Training | 20 | 20 |
Bachelor's Thesis | 15 | |||||||||||
The aim of the Bachelor's thesis is to enhance and demonstrate the ability of students to apply their knowledge and skills in practical expert duties related to their professional studies. (Vararehtorin päätös 13.10.2016 § 16) | ||||||||||||
Study year | 1A | 1S | 2A | 2S | 3A | 3S | 4A | 4S | 5A | 5S | cr |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|
K1003YY | Bachelor's Thesis | 7,5 | 5 | 15 |
9.5.2024 12:47:26