Opetussuunnitelmat
Description
| K1081BI | Corporate Communications (4 cr) |
| Prerequisites | No prerequisites needed |
| Objectives | The student understands the importance of corporate communications and is able to define its objectives, target groups and channels. The student is able to plan corporate communications and implement communication activities. |
| Content | The objectives of corporate communications. Communication process. Corporate communications planning. Corporate image. Internal Communications. External Communications. Different forms of corporate communications (media relations, investor relations, crisis communication, marketing PR, online communications, social media). |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | Not applicable |
| Assessment Frameworks | Assessment framework |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Assessment framework |
Implementations
No implementations.
2.9.2021 08:00:27