Opetussuunnitelmat
Description
| K1017IB | Professional Selling and Customer Relationships (3 cr) |
| Prerequisites | No prerequisites needed |
| Objectives | Students develop their personal selling skills. They learn how to plan, implement and control the selling function within a customer network. |
| Content | The network approach to marketing. The personal selling function as an essential approach to a marketing mix. Sales management. Services Marketing. The Course includes 1 ECTS of working life co-operation. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | Not applicable |
| Assessment Frameworks | Assessment framework |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Assessment framework |
Implementations
No implementations.
2.9.2021 08:00:44