Opetussuunnitelmat
Description
| K1014IB | International Marketing (4 cr) |
| Prerequisites | Basics of Marketing (or similar) |
| Objectives | Student understands the role of marketing in international business context. Student can analyze international marketing methods, use concepts in new situations and apply theory to real life cases. |
| Content | International marketing mix. International environment. International marketing intelligence. Services marketing internationally. Ethnic marketing. The course includes 1 ECTS cr of working life co-operation. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | Not applicable |
| Assessment Frameworks | Assessment framework |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Assessment framework |
Implementations
No implementations.
2.9.2021 08:00:44