Opetussuunnitelmat
Description
| 4B00BG84 | Corporate Communication Proficiency (3 cr) |
| Prerequisites | No prerequisites. |
| Objectives | The student can evaluate her/his skills as a corporate communicator in order to practise and further develop them in a global work life context (organizational communication: individual, group, intergroup levels) via EFL (English Lingua Franca) as a medium of communication. The student can demonstrate her/his capacities as a skillful, strategic and ethical professional communicator in relation to international communication strategy planning (innovation communication). The student understands the concept of ethical sustainability communication (CSR) and is aware of related reporting practices in a corporate communication context (including digital communication). |
| Content | The course focuses on corporate communication in international companies: - insight into how corporate strategy is implemented through communication via corporate identity and stakeholder dialogue in a global environment - spoken and written assignments (presentations, summaries, memos, written & audiovisual reports) give students the opportunity to put into practice the theoretical views introduced during the course. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | Not applicable |
| Assessment Frameworks | Assessment framework |
| Further Information | Not applicable. |
| Responsible persons | Not applicable |
| Links | Assessment framework |
Implementations
No implementations.
2.9.2021 08:17:05