Opetussuunnitelmat
Description
| 4B00BG76 | Digital Marketing Basics (3 cr) |
| Prerequisites | No prerequisites |
| Objectives | Student understands basics, theories and methods of marketing and understands how they are used in marketing planning. After the course student can explain the meaning of marketing digitalization and the basic strategies of marketing. |
| Content | Digital marketing basic terms, characteristics and ecosystems. Basic characteristics of digital products, pricing, distribution and management. Special elements of digital marketing communication, channels planning, strategies and communication. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | Not applicable |
| Assessment Frameworks | Assessment framework |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Assessment framework |
Implementations
No implementations.
2.9.2021 08:17:05