Curricula
Description
MV00EO49 | Not applicable (5 cr) |
Prerequisites | Not applicable |
Objectives | The student understands the term brand and the principles of brand building. The student knows the means of internal and external marketing and communication in brand management. The student understands the importance of brand promise and brand loyalty in brand building. |
Content | The starting points of brand strategy, what makes a brand. Brand management, the brand promise and how to deliver on it. Visual, internal and external communication tools for brand building. |
Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
Accomplishment methods | Not applicable |
Execution methods | Not applicable |
Materials | Not applicable |
Literature | Not applicable |
Evaluation Criteria | Approved/Failed |
Evaluation Criteria |
pass/fail I understand what a brand is and the factors that make up its value. I contribute to creating a Brand Book. I assess my skills and describe my areas of development and strengths. |
Assessment Frameworks | Not applicable |
Further Information | Not applicable |
Responsible persons | Tuukka Uusitalo |
Links | Not applicable |
Implementations
No implementations.
20.5.2024 12:39:54