Curricula
Description
| KP00CR58 | Services and Service Business (5 cr) |
| Prerequisites | Not applicable |
| Objectives | A student is able to: 1. describe the significance and possibilities of services, service business and service sector in society, in different markets and industries. 2. explain the key concepts and models of service business and marketing. 3. appraise the role of partners and networks in the development and production, and further analyze prerequisites of service business in the network. 4. customer-oriented service culture and how to develop it. 5. appraise the factors of service profitability. |
| Content | The significance of services in society, service business, marketing of services, partnership and networks in the service development, development of service culture, profitability of services. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | 0-5 |
| Evaluation Criteria |
pass/fail To pass: 1. A student identifies the significance and possibilities of services, service business and service sector in society, in different markets and industries. 2. A student explains the key concepts and models of service business and marketing. 3. A student appraises the role of partners and networks in the development and production, and further analyzes prerequisites of service business in the network. 4. A student describes customer-oriented service culture and the ways how to develop it. 5. A student recognizes and expresses the key factors of service profitability. |
| Assessment Frameworks | Not applicable |
| Further Information | Orientation course of the degree programme, which is the base of later courses. |
| Responsible persons | Not applicable |
| Links | Not applicable |
Implementations
Show old implementations
- 14.08.2023 - 30.11.2023 (KP00CR58-3006 | PLK23SYLIIKE, PLK23SYLUOVA, PLK23SYTEKN, PLK23SYKULT, PLK23SYSOTE)
17.5.2024 08:26:16