Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Evaluation Criteria
0-5

Assessment Methods and Criteria
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), and Fail (0).

Planned Learning Activities and Teaching Methods
This course is for students looking to quickly gain insight into Luxury Marketing. This course will teach you how Luxury Marketing is used to achieve these aims, as well as equip you with industry insights from both the traditional and digital marketing spheres.

Location and time
The course will be in period 4 at the Linnanmaa campus.

Learning environments
Not applicable

Recommended or Required Reading
Online books and handouts will be available.

Further Information
By the end of the course you should have:

Developed an insight and understanding of the luxury marketing world
Gained an understanding as to why the brand value is fundamental
Understood what distinguishes Luxury Marketing
Learned the importance of relevance and storytelling
Gained understanding of exclusivity strategies

Completion Alternatives
Individual work and group work.

Teacher(s)
Yanhong Xi

Work Placement and Working Life Connections
Real business cases will be presented and analysed.

Exam Schedule
Individual assignments and group assignments.
No exam.

International Connections
Not applicable

Student's Time Use and Workload
Not applicable

Learning Progress
Topics:
1) Luxury foundations
2) Brand value and brand Image
3) Luxury marketing principles
4) Storytelling
5) Luxury products and experience
6) International dimensions
7) Digital age.

Evaluation criteria accepted
1-2: Knowledge
You know the key concepts within the course’s scope but are yet to develop the general view and the big picture of the subject matter.
Skills
You can complete given tasks and assignments with assistance.
You need to develop how to apply knowledge.
Competence
You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty managing without assistance.
3-4: Knowledge
You know the key concepts well and can explain how the theories and models function and the tools used. You have a general view of the subject matter.
Skills
You complete given tasks and assignments independently. You apply knowledge in hands-on
Competence
You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.
5: Knowledge
You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
Skills
You apply knowledge in demanding business-related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.
Competence
You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.

Evaluation criteria failed
Not applicable