Opetussuunnitelmat

Opetussuunnitelma

Osaamisalueet

Arviointikehikko

Tietoa koulutuksesta

Description

KB00DX09	Brand Management and Co creation (5 cr)
Prerequisites	Orientation to Marketing and Sales or similar Marketing and Corporate Communications or similar
Objectives	After completing the course, the student understands brand value and brands as strategic assets. The students familiarize themselves with basic branding concepts (for example, brand identity, image and reputation) and the branding process. The student learns the difference between brand management and brand co-creation perspective and is able to plan brand communication from a co-creation perspective.
Content	Brand value, Brand image, Brand identity, Reputation, Branding process, Brand management, Brand communication, Brand co-creation.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria	satisfactory (1-2) You demonstrate your familiarity with the knowledge base and concepts in the course assignments. You search information from various sources and select trustworthy sources of expert information. You develop your professional know-how with the help of the knowledge base. You follow the instructions and guidelines given in the course. good (3-4) You use professional terminology consistently in the course assignments. You search information from the relevant sources in the professional field and evaluate critically the sources you used. You apply knowledge base actively to develop your professional know-how. You act in a planned and systematic manner to reach the learning objectives of the course. You act in a group actively and responsibly to achieve the set goals. You follow the instructions and guidelines given independently and responsibly. excellent (5) You use professional terminology widely and consistently in the course assignments. You search actively and independently information from professional sources in the field and increase the width of your professional know-how. You show your know-how of the knowledge base through discussion and communication in various situations. You can justify your actions based on researched information. You act in a group actively and responsibly to achieve the set learning objectives. You follow the instructions and guidelines given independently and responsibly. You function in a group as a responsible member, also by organizing the group’s activities. You observe and consider safety instructions and ethical principles.
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.