Opetussuunnitelmat

Opetussuunnitelma

Osaamisalueet

Arviointikehikko

Tietoa koulutuksesta

Description

KB00DN23	International Marketing and Sales Management (5 cr)
Prerequisites	Orientation to Marketing and Sales Marketing and Corporate Communications Marketing and Selling Services Market Research and Marketing Planning
Objectives	After completing the course, the student understands international marketing and sales from a strategic viewpoint and is familiar with the strategic sales planning process. S/he learns the principles of data-driven management and learns to use data-based analysis and planning tools to support international marketing and sales decision-making. The student can plan and manage international marketing and sales. The student also learns basic customer relationship management concepts.
Content	Strategic thinking, international marketing management and planning, data-driven management, data-based analysis and planning tools, international sales management, strategic sales planning process, managing the sales organization, customer relationship management.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	0-5
Evaluation Criteria	satisfactory (1-2) Student is able to display his/her familiarity with professional knowledge in the field. Student can justify his/her actions with professional knowledge. He/She knows hot to seek information in diverse information sources. Student carries out different kinds of duties in different operational environments linked to the matter. Student participates in group work and bring his/her own expertise to benefit the group. Student knows how to act according to ethical principles. good (3-4) Student uses professional terminology consistently. Student can critically evaluate the information sources he/she has used. She/he is able to seek information at each stage of the information acquisition process. Student can apply his/her professional expertise in different work tasks. She/He acts independently and responsibly in a professional situation requiring consideration. Student acts towards reaching a common goal in a work group. Student displays his/her familiarity with the ethical principles of the professional field excellent (5) Student uses professional terminology expertly. Student is able to justify the use of information sources and his/her actions with scientific knowledge. Student knows how to act in complicated or unforeseen situations at work. Student organizes and lead the activity of a group. Student can justify his/her activity in accordance with the ethical principles of his/her professional field.
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.