Curricula
Description
| YY00BG36 | Selling and Customer Understanding (5 cr) |
| Prerequisites | No prerequisites. |
| Objectives | 1.1 The student understands the prerequisites for successful sales work and knows the phases of a sales process when selling solutions (btob sales, professional services) 1.2 The student can plan and develop company's or community's sales 2. The student identifies customer potential and maps customer needs 3. The student understands buying behavior of consumers and organisations 4. The student can plan and develop customer relationships of a company or community |
| Content | Prerequisites for successful sales work (knowledge, skills, attitude) Phases of sales process Planning and managing sales Identifying customer potential, market research Customer understanding, buying behavior of consumers and organisations Managing customer relationships |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | Approved/Failed |
| Evaluation Criteria | |
| Assessment Frameworks | Not applicable |
| Further Information | Not applicable. |
| Responsible persons | Not applicable |
| Links | Not applicable |
Implementations
Show old implementations
- 09.02.2024 - 31.05.2024 (YY00BG36-3013 | PLK23SYLIIKE, KAS23SY, PLK23SYLUOVA, PLK23SYTEKN, KLA23SYKLI, HYD23SYSOTE, PLK23SYKULT, LTK23SY, AJE23SY, TAL23SY, PLK23SYSOTE, MAK23SY, KLA23SY, TEK23SY, SJK23SY, KLA23SYMIP, KLA23SYPAL)
12.5.2024 18:15:04