Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

MV00EO49	Not applicable (5 cr)
Prerequisites	Not applicable
Objectives	The student understands the term brand and the principles of brand building. The student knows the means of internal and external marketing and communication in brand management. The student understands the importance of brand promise and brand loyalty in brand building.
Content	The starting points of brand strategy, what makes a brand. Brand management, the brand promise and how to deliver on it. Visual, internal and external communication tools for brand building.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Approved/Failed
Evaluation Criteria	pass/fail I understand what a brand is and the factors that make up its value. I contribute to creating a Brand Book. I assess my skills and describe my areas of development and strengths.
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Tuukka Uusitalo
Links	Not applicable

Implementations

No implementations.