Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

M700CB67	Customer Magazine (5 cr)
Prerequisites	No prerequisites needed.
Objectives	Students recognize the business idea, values and communicational objectives of a customer company or organization. They are able to develop and implement a customer magazine, interest group magazine or newsletter.
Content	Customer magazine as a part of organizational communication. Interest group magazine, newsletter or staff magazine. Business journalism. Analysis of a customer company or organization, customer negotiation or communicating with the customer at different stages of work. Pricing of work.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Prerequisites for journalism students: Journalistic Writing, Photojournalism and Publication Layout. Visual communication students concentrate on the layout of a customer magazine and visual solutions.
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.