Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

IT00EH68	Digital Marketing and eBusiness (5 cr)
Prerequisites	Not applicable
Objectives	I know the implementation methods of digital marketing communication. I know the basics of the most important digital marketing communication tools and services. I utilize tools as part of the implementation of marketing communication planning. I create simple content that can be used for digital marketing purposes. I am able to manage the work phases of content design. I know the basics of ecommerce platforms and different ways to sell products/services online.
Content	Purpose of website, landing page design, search engine optimization (SEO). Digital Marketing Analytics. Digital marketing tools, eg. Google tools, publishing systems, and email marketing. Marketing automation. Content marketing process and tools: design, production, and distribution. Advertising on social media. Ecommerce platforms & marketplaces.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Described in implementation plan
Execution methods	Described in implementation plan
Materials	Materials can be found on learning platform.
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria	satisfactory (1-2) I recognize some of the planning and implementation methods of digital marketing communication. I know the basics of digital marketing communication tools and services. I know how to use tools as part of planning and implementing marketing communications. I can guidedly plan and create simple content for digital marketing purposes. I recognize the work phases of content planning. I recognize the basics of e-commerce platforms and different ways to sell products/services online. good (3-4) I recognize the planning and implementation methods of digital marketing communication. I know the basics of the most important digital marketing communication tools and services. I use tools as part of the planning and implementation of marketing communications. I plan and create simple content for digital marketing purposes. I know the work phases of content planning. I know the basics of e-commerce platforms and different ways to sell products/services online. excellent (5) I know the planning and implementation methods of digital marketing communication. I master the basics of the most important digital marketing communication tools and services. I make versatile use of tools as part of the planning and implementation of marketing communications. I plan and create versatile content for digital marketing purposes. I manage the work stages of content planning. I master the basics of e-commerce platforms and the different ways to sell products/services online.
Assessment Frameworks	Not applicable
Further Information	No additional information.
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.