Curricula
Description
KJ00BW32 | Marketing of a Growth Company in a Process of Internationalisation (5 cr) |
Prerequisites | No prerequisites needed. |
Objectives | Students are able to evaluate the global business environment from a marketing perspective, to analyze challenges of an internationalizing growth company and evaluate the importance of marketing and marketing communication competence. Students further develop their awareness of the communication challenges related to international business via theoretical and practical cases. Students know how to conduct strategy analysis of marketing, plan strategies for marketing channels in business network and develop SMEs' international marketing. |
Content | Prerequisites for growth company's internationalization. Selection of internationalization strategies, integrated marketing communication in international context. Preparing marketing strategy or a strategic plan for a certain area in marketing for an internationalizing company. |
Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
Accomplishment methods | Not applicable |
Execution methods | Not applicable |
Materials | Not applicable |
Literature | Not applicable |
Evaluation Criteria | 0-5 |
Evaluation Criteria | |
Assessment Frameworks | Not applicable |
Further Information | Not applicable. |
Responsible persons | Not applicable |
Links | Not applicable |
Implementations
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- 28.08.2023 - 20.12.2023 (KJ00BW32-3005 | LTK22SY)
21.5.2024 16:15:27