Curricula
Description
KL00DZ76 | Digital Business (5 cr) |
Prerequisites | Basics of Marketing and Sales 5 cr |
Objectives | The student understands how digitization affects the business operations of companies. The student understands the requirements and effects of the global business environment in digital business. The importance of analytics in the development of digital business. The impact of artificial intelligence on digital business. The student understands online shopping platforms and the choices related to setting up an online store. The student knows how to plan the steps to set up an online store. The student understands the product development process and conceptualization of digital products and services, masters versioning and pricing methods. |
Content | - Basics of digital business - platform economy, global market environment, hypercompetition, data and analytics - The process of online store planning and implementation and the basics of content creation - Digital products and services as part of business and their structure. - Product development process and pricing of digital products and services |
Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
Accomplishment methods | Not applicable |
Execution methods | Not applicable |
Materials | Not applicable |
Literature | Not applicable |
Evaluation Criteria | Not applicable |
Evaluation Criteria | |
Assessment Frameworks | Not applicable |
Further Information | Not applicable |
Responsible persons | Not applicable |
Links | Not applicable |
Implementations
No implementations.
19.5.2024 18:58:42