Curricula
Description
| KL00DZ74 | Digital Marketing Communications (5 cr) |
| Prerequisites | Basics of Digital Marketing 5 cr |
| Objectives | The student knows the starting points for planning the contents and measures of digital marketing communication. The student knows the main goals and metrics of digital marketing communication. The student becomes aware of the most important tactics and the tools used in them. The student knows how to plan digital marketing communication measures, apply key tools and produce content for different channels. The student knows how to apply artificial intelligence in digital marketing communications. |
| Content | - Design of digital marketing communications - Basics of analytics - Google and Meta tools - Websites and accessibility - Blog and landing page - Content marketing process and tools - Social media - Search engine marketing (SEO + SEM) - Conversion optimization (CRO) - Digital advertising (PPC) - Email marketing - Marketing Automation (MA) |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | 0-5 |
| Evaluation Criteria | |
| Assessment Frameworks | Not applicable |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Not applicable |
Implementations
Show old implementations
- 01.01.2025 - 02.03.2025 (KL00DZ74-3001 | LIK23SPM)
20.5.2024 08:48:06