Curricula
Description
| KL00DZ72 | Professional Selling (5 cr) |
| Prerequisites | Basics of Marketing and Sales 5 cr |
| Objectives | Student - understands the importance of sales in business operations and knows different sales situations. - can assess the conditions for successful sales work. - understand the special features of the purchasing behavior of companies and communities. - knows the stages of the sales process in the sale of b2b and professional services - knows how to work in different stages of the sales process. - knows the systems used in sales management - knows the basics of sales and sales team management |
| Content | - the importance of sales in the company's operations - different sales situations - the conditions for successful sales work - the special features of the purchasing behavior of companies and communities - the stages of the sales process and the seller's actions in different stages - sales control systems - sales planning and management - managing the sales team |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | 0-5 |
| Evaluation Criteria | |
| Assessment Frameworks | Not applicable |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Not applicable |
Implementations
No implementations.
20.5.2024 08:48:06