Curricula
Description
KL00DZ78 | Marketing and Sales Management (5 cr) |
Prerequisites | Basics of Marketing and Sales 5 cr |
Objectives | The student knows how to apply the key analysis and design models of strategic thinking and marketing and sales management and make plans and decisions related to marketing and customer relationship management based on them. The student knows the responsibilities of marketing and sales management and the importance of their cooperation in business development. The student understands the whole of customer experience and customer relationship management. The student understands the importance of management with knowledge in business. |
Content | - Strategic thinking in marketing and sales management - The central analysis and planning models of marketing and sales management - Marketing and sales organization and budgeting; team leading - Integration of marketing and sales - Customer path and customer experience management - Customer relationship management - Marketing and sales data |
Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
Accomplishment methods | Not applicable |
Execution methods | Not applicable |
Materials | Not applicable |
Literature | Not applicable |
Evaluation Criteria | 0-5 |
Evaluation Criteria | |
Assessment Frameworks | Not applicable |
Further Information | Not applicable |
Responsible persons | Not applicable |
Links | Not applicable |
Implementations
No implementations.
20.5.2024 12:50:20