Curricula
Description
KL00DZ73 | Brands and Communication (5 cr) |
Prerequisites | Basics of Marketing and Sales 5 cr |
Objectives | Student - understands what is meant by a brand and what is its significance in business. - can explain the basic concepts of branding and the stages of the brand building process. - understands the importance of marketing and corporate communication in the operation of a company or community. - learns about the stages of communication planning. - familiarizes himself/herself with content production and communication channels and knows how to evaluate their suitability for different situations. - knows how to plan and implement communication. |
Content | - brand concept and meaning - brand identity, brand image, value proposition, corporate image and reputation - the brand building process and the methods and tools used in it - marketing and corporate communication goals and target groups - phases of communication planning - communication messages and content production - communication channels |
Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
Accomplishment methods | Not applicable |
Execution methods | Not applicable |
Materials | Not applicable |
Literature | Not applicable |
Evaluation Criteria | 0-5 |
Evaluation Criteria | |
Assessment Frameworks | Not applicable |
Further Information | Not applicable |
Responsible persons | Not applicable |
Links | Not applicable |
Implementations
No implementations.
20.5.2024 12:50:20