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Description


KL00DP45 Developing Customer-Based Business (5 cr)
Prerequisites Not applicable
Objectives The student plans and implements the company's marketing in practice in a target-oriented manner and taking into account the changing operating environment. The student acts customer-oriented. The student understands the importance of marketing and value as part of the company's business, sales process and customer management. The student implements versatile marketing communication in building customer relationships. The student knows how to sell and evaluate the effect of sales on the company's cash flow, as well as identify his own weaknesses and strengths as a seller.
Content Customer orientation and value creation for the customer, productization, setting marketing and sales goals, marketing communications, practical sales work, sales impact on profitability.
Recommended optional programme components If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods Not applicable
Execution methods Not applicable
Materials Not applicable
Literature Not applicable
Evaluation Criteria 0-5
Evaluation Criteria
Assessment Frameworks Not applicable
Further Information Not applicable
Responsible persons Not applicable
Links Not applicable

Implementations


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  • 01.01.2024 - 05.05.2024 (KL00DP45-3001 | LIK22SPY)
20.5.2024 12:44:21