Curricula

Opinto-opas

Curriculum Table
Competences
General Information

Description


KL00BQ46 Developing of Customer Based Business (15 cr)
Prerequisites Not applicable
Objectives A student can plan and implement (a start-up) marketing of a business. She understands a meaning of marketing activities as a part of successful sales process. She understands the value of customers for her own business and knows how to build long-term customer relationships. A student learns how to sell and evaluate the effect of sales in cash flow. She develops her sales and customer relationship skills.
Content Goals for marketing, customer based productization, pricing model, marketing channels, marketing communication. Managing of marketing. The importance of customers, Customer Relationship Management (CRM), goals for sales activities. Support material for sales, practical sales activities and the effect of sales in profitability.
Recommended optional programme components If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods Not applicable
Execution methods Not applicable
Materials Not applicable
Literature Not applicable
Evaluation Criteria Approved/Failed
Evaluation Criteria
Assessment Frameworks Not applicable
Further Information Studies can be done in 5 ECTS to 15 ECTS.

Learning solutions are creative in Entrepreneurship Academy. Student does a contract of studying and a personal study plan.
Learning at Entreprenership Academy happens through real business cases. Things learned are applied through the studies by doing real business cases with a team. The main learning methods are innovation tasks, projects for clients, dialog, seminars, reading of professional litterature and writing of essays.
Responsible persons Not applicable
Links Not applicable

Implementations


Show old implementations
  • 01.08.2021 - 31.05.2023 (KL00BQ46-3004 | LIK20SPY)
  • 01.08.2022 - 31.07.2023 (KL00BQ46-3005 | LIK21SPY, LIK20SPY, LIK19SPY)
16.5.2024 18:32:16