Curricula
Description
| KB00CH20 | Corporate Communications (3 cr) |
| Prerequisites | Not applicable |
| Objectives | The student understands the importance of corporate communications and is able to define its objectives, target groups and channels. The student is able to plan corporate communications and implement communication activities. |
| Content | The objectives of corporate communications. Communication process. Corporate communications planning. Corporate image. Internal Communications. External Communications. Different forms of corporate communications (media relations, investor relations, crisis communication, marketing PR, online communications, social media). |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | 0-5 |
| Evaluation Criteria | |
| Assessment Frameworks | Not applicable |
| Further Information | For further information, please contact Senior Lecturer Sirpa Puolakka. |
| Responsible persons | Not applicable |
| Links | Not applicable |
Implementations
No implementations.
17.5.2024 08:21:04