Curricula

Description

KL00CY21	Marketing and Sales Management (3 cr)
Prerequisites	Not applicable
Objectives	The student can adapt the central, management of strategic thinking and marketing, an analysis and planning tools and to make plans and decisions which are related to marketing and management of the client connections on the basis of them. The student knows the central sectors of the management of the sales and can apply knowledge to the planning of the sales and to management of the sales organisation.
Content	Strategic thinking, management of the marketing and planning. Central analysis tools and planning tools. Strategic planning process of the sales. Management of the sales organisation and task field of the superior of the sales. Management of the client connections.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	0-5
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

21.5.2024 14:22:46