Curricula

Opinto-opas

Curriculum Table
Competences
General Information

Description


KL00CY16 Digital Marketing Communication (6 cr)
Prerequisites Not applicable
Objectives The student knows the objectives and means of the digital marketing communication, is familiar with the methods of implementation of the digital marketing communication and can apply knowledge in the planning and realisation of the digital marketing communication of the company. The student knows the grounds from the most important tools of the digital marketing communication. The student can use tools as a part of the planning of the marketing communication, realisation, can create simple contents and can command the stages of the contents planning.
Content Digital media, for example web pages, search engine optimization, social media, newsletters, network advertising. Process of the contents marketing: planning, production and distribution. Analytics of the digital marketing communication. Tools of the digital marketing communication: Google Tools (for example Ads and Analytics), e-mail marketing, automation of the marketing, contents control, advertisement bases of the social medium and medium-specific special characteristics.
Recommended optional programme components If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods Not applicable
Execution methods Not applicable
Materials Not applicable
Literature Not applicable
Evaluation Criteria 0-5
Evaluation Criteria
Assessment Frameworks Not applicable
Further Information Not applicable
Responsible persons Not applicable
Links Not applicable

Implementations


Show old implementations
  • 28.08.2023 - 31.12.2023 (KL00CY16-3006 | LIK22KPM)
  • 11.03.2024 - 05.05.2024 (KL00CY16-3007 | LIK22SPM)
  • 19.08.2024 - 31.12.2024 (KL00CY16-3008 | LIK23KPM)
21.5.2024 12:23:00