Curricula

Curriculum Table

Competences

General Information

Description

KL00BS18	Marketing research and planning (6 cr)
Prerequisites	The basics of marketing.
Objectives	Student will understand the meaning of marketing planning as a part of business planning of organisation. Student will understand the basics of marketing management, marketing strategies and phases of marketing planning process. Student will understand the meaning of marketing research and impact of digitalisation to marketing research. Student can also choose a suitable method. Student will understand the meaning of marketing in profitable business and can implement a marketing budget.
Content	Marketing management, marketing strategies and planning. Marketing research.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable.
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.