Curricula

Description

K1042LI	Marketing Law (3 cr)
Prerequisites	Yritysjuridiikan perusteet, Business Law, is recommended.
Objectives	Students can explain and apply marketing aimed at consumers, customer relation, pricing, consumer trade, service marketing, regulations on distance selling and home selling, authoritative instructions, as well as know the law of unfair trading. Students know regulations on consumer protection and product responsibility, and are able to introduce and evaluate their supervision. Students can explain regulations applied on e-marketing, privacy protection marketing and customer relations management and know how to apply them in practice. Moreover students know what copyright mean in marketing.
Content	Consumer protection law and decrees supporting the law, the law of unfair trading, regulations on consumer protection and product responsibility and official supervision. Regulations and instructions on e-marketing, privacy protection, copyright in marketing.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable.
Responsible persons	Not applicable
Links	Not applicable

21.5.2024 12:11:58