Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

YY00BV74	Selling and Customer Understanding (5 cr)
Prerequisites	No prerequisites.
Objectives	- student understands the prerequisites for successful sales work and knows the phases of a sales process when selling solutions (btob sales, professional services) - student can plan and develop company's or community's sales - student identifies customer potential and maps customer needs - student undestands buying behavior of consumers and organisations - student can plan and develop customer relationships of a company or community
Content	- prerequisites for succesful sales work (knowledge, skills, attitude) - phases of sales process - planning and managing sales - identifying customer potential, market research - customer understanding, buying behavior of consumers and organisations - managing customer relationships
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Approved/Failed
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable.
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.