Curricula
Description
KJ00DS28 | Brand management (5 cr) |
Prerequisites | Not applicable |
Objectives | The student can: 1. Explain the concepts of brand and brand value 2. Describe and evaluate the significance of the brand in the business strategy 3. Explain the basic concepts of branding and the phases and tools for building a brand 4. Understand the perspective of co-creation in brand management 5. Plan a brand-building process and apply the concepts and tools of branding in a development task |
Content | Brand. Brand value, brand identity, brand-image, corporate image and reputation, branding process, branding tools and methods, brand management, brand co-creation. |
Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
Accomplishment methods | Not applicable |
Execution methods | Not applicable |
Materials | Not applicable |
Literature | Not applicable |
Evaluation Criteria | 0-5 |
Evaluation Criteria | |
Assessment Frameworks | Not applicable |
Further Information | Not applicable |
Responsible persons | Not applicable |
Links | Not applicable |
Implementations
No implementations.
19.5.2024 19:00:07