Curricula
Description
YY00BV74 | Selling and Customer Understanding (5 cr) |
Prerequisites | No prerequisites. |
Objectives | - student understands the prerequisites for successful sales work and knows the phases of a sales process when selling solutions (btob sales, professional services) - student can plan and develop company's or community's sales - student identifies customer potential and maps customer needs - student undestands buying behavior of consumers and organisations - student can plan and develop customer relationships of a company or community |
Content | - prerequisites for succesful sales work (knowledge, skills, attitude) - phases of sales process - planning and managing sales - identifying customer potential, market research - customer understanding, buying behavior of consumers and organisations - managing customer relationships |
Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
Accomplishment methods | Not applicable |
Execution methods | Not applicable |
Materials | Not applicable |
Literature | Not applicable |
Evaluation Criteria | Approved/Failed |
Evaluation Criteria | |
Assessment Frameworks | Not applicable |
Further Information | Not applicable. |
Responsible persons | Not applicable |
Links | Not applicable |
Implementations
No implementations.
20.5.2024 10:37:23