Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

KJ00DS28	Brand management (5 cr)
Prerequisites	Not applicable
Objectives	The student can: 1. Explain the concepts of brand and brand value 2. Describe and evaluate the significance of the brand in the business strategy 3. Explain the basic concepts of branding and the phases and tools for building a brand 4. Understand the perspective of co-creation in brand management 5. Plan a brand-building process and apply the concepts and tools of branding in a development task
Content	Brand. Brand value, brand identity, brand-image, corporate image and reputation, branding process, branding tools and methods, brand management, brand co-creation.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	0-5
Evaluation Criteria
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.