Curricula
Description
| JO00DL23 | Management with data (5 cr) |
| Prerequisites | Not applicable |
| Objectives | The student can: 1. Explain the concept of management with data, and indentify needs for data management in an organization 2. Explain the concepts of data, knowledge and influencing with data 3. Apply simulations and proactive management for the decision-making and leading of an organization 4. Apply data-analytics for the development of products and services, product life-cycle management, marketing, and decision-making processes |
| Content | Data-driven management. Data, information and understanding. Data-driven influencing. Simulations and forecasting. Data analytics in service and product design. Data analytics in marketing. Data analytics in management related decision making. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | A Moodle course to be completed independently and at your own pace. The first online implementation in the 3th period of 2024. |
| Execution methods | A Moodle course to be completed independently and at your own pace. |
| Materials | Presentations, videos and online articles. Course literature: Lahtinen, Niko, et al. "Digimarkkinointi." Helsinki: Alma Talent (2022). |
| Literature | Not applicable |
| Evaluation Criteria | Approved/Failed |
| Evaluation Criteria | |
| Assessment Frameworks | Not applicable |
| Further Information | Not applicable |
| Responsible persons | Sanna Oja, Päivi Aro |
| Links | Not applicable |
Implementations
Show old implementations
- 05.02.2024 - 05.05.2024 (JO00DL23-3001 | JOH23KY)
20.5.2024 10:46:40