Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

KB00DN22	Marketing and Selling Services (5 cr)
Prerequisites	Not applicable
Objectives	Student understands the characteristics of services and services marketing. Student understands the importance of service quality in customer experience. Student understands the different phases in customer relationships and services marketing. Student knows how to plan selling activities. Student develops professional selling skill
Content	The characteristics of services, service process, service quality, customer experience and satisfaction, the different phases in customer relationships, developing services and service processes, services marketing. Sales planning. Selling skills.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria	satisfactory (1-2) You demonstrate your familiarity with the knowledge base and concepts in the course assignments. You search information from various sources and select trustworthy sources of expert information. You develop your professional know-how with the help of the knowledge base. You follow the instructions and guidelines given in the course. good (3-4) You use professional terminology consistently in the course assignments. You search information from the relevant sources in the professional field and evaluate critically the sources you used. You apply knowledge base actively to develop your professional know-how. You act in a planned and systematic manner to reach the learning objectives of the course. You act in a group actively and responsibly to achieve the set goals. You follow the instructions and guidelines given independently and responsibly. excellent (5) You use professional terminology widely and consistently in the course assignments. You search actively and independently information from professional sources in the field and increase the width of your professional know-how. You show your know-how of the knowledge base through discussion and communication in various situations. You can justify your actions based on researched information. You act in a group actively and responsibly to achieve the set learning objectives. You follow the instructions and guidelines given independently and responsibly. You function in a group as a responsible member, also by organizing the group’s activities. You observe and consider safety instructions and ethical principles.
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

Implementations

No implementations.