Curricula

Curriculum Table

Competences

Assessment Framework

General Information

Description

KB00DM95	Orientation to Marketing and Sales (5 cr)
Prerequisites	Not applicable
Objectives	Student understands the meaning and objectives of marketing and sales in customer oriented business. Student knows the basic concepts of marketing and understands consumer buying behavior. Student understands the selling process and is able to apply it in practice.
Content	Marketing thinking, marketing environment, consumer behavior, segmentation and marketing mix. General requirements for a salesperson and selling, different selling situations, selling process, selling skills.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	0-5
Evaluation Criteria	satisfactory (1-2) Student is able to use individual professional concepts. She/he knows hot to seek information in a specific situation using different information sources. The students can distinguish between informal and scientific knowledge. Student can act in isolated situations according to the assignment. Student is able to display his/her familiarity with target concepts in the professional field. Student acts as a member of a student group Student is able to display his/her familiarity with the ethical principles of his/her professional field. Student observes given instructions and regulations. good (3-4) Student is able to display his/her familiarity with professional knowledge in the field. Student can limit the information need in isolated information. She/he knows how to use the target concepts of the professional field. Student act in a goal-oriented manner in a student group. Student acts according to the ethical principles of his/her professional field. excellent (5) Student knows how to use professional terminology consistently. He/She is able to evaluate different information sources. Student can seek information at each stage of the information acquisition process and justify the use of information source. Student plans his/her activity by comparing and analyzing different solutions. Student acts independently and responsibly in a professional situation requiring consideration for a target group. Student organizes the activity of a student group. Student executes his/her actions in accordance with the ethical principles of his/her professional field.
Assessment Frameworks	Not applicable
Further Information	Not applicable
Responsible persons	Not applicable
Links	Not applicable

Implementations

Show old implementations

• 03.01.2024 - 03.03.2024 (KB00DM95-3002 | DIB23SP)
Group(s)
DIB23SP

Max Seats
Not applicable

Evaluation Criteria
0-5

Language of Instruction
English

Type of Course
Not applicable

Responsible Teacher
Not applicable

Mode of Delivery
R&D Studies: 0.00 cr
Virtual Studies: 0.00 cr
Contact Teaching: 5 cr

Teacher(s)
Pia Puustjärvi

Smaller Group(s)
Not applicable

Evaluation Criteria
0-5

Assessment Methods and Criteria
4 Week Tests (60% of the grade)
Group assignment (40% of the grade).

Planned Learning Activities and Teaching Methods
First week remote learning, the following weeks contact classes.

Location and time
First, 7th and 8th week on Zoom, rest of the course in Linnanmaa campus.

Learning environments
Not applicable

Recommended or Required Reading
Kotler, Keller: Marketing Management. 2008 or newer.
Jobber, Lancaster: Selling and Sales Management. 2015 or newer.

Further Information
WORKING MODEL:

Flipped Learning Pedagogy used
- Pre- materials before meetings (Chapters from Course Books).
BEFORE 1ST TIME, READ Kotler & Armstrong: Principles of Marketing Part 1:1 Marketing: Creating Customer Value and Engagement (p.26-55)

Zoom or live meetings - FIRST MEETING IN ZOOM - CHECK ADDRESS FROM MOODLE
- Recap of pre-material themes in the beginning of meetings and questions.
- Applying this information to Group Assigment as in instructions, teacher tutoring all the groups separately and together.

Personal and group work independently
- Reading, week tests, group work, presentations

Completion Alternatives
Not applicable

Teacher(s)
Pia Puustjärvi

Work Placement and Working Life Connections
Not applicable

Exam Schedule
Four Week Tests during the course and Group Assigment.

International Connections
Not applicable

Student's Time Use and Workload
Not applicable

Learning Progress
Not applicable

Evaluation criteria accepted
Not applicable

Evaluation criteria failed
Not applicable