Curricula
» Competence Profile
Degree Programme in International Business
Communication and interaction
- Recognizes his/her communication skills and is able to develop them.
- Is able to work in a goal-oriented manner in diversified communication and cooperation situations and networks.
- Is able to use the communication methods required in his/her work.
- Is able to take advantage of the opportunities offered by communications technology in a diversified manner.
Creativity, working life skills and entrepreneurship
- Masters the skills and knowledge required in working life and is able to realistically evaluate and develop him/herself both as an individual and as a worker.
- Is able to creatively foster ideas and is capable of working in a diversified and flexible manner.
- Is able to identify business opportunities and is familiar with the main stages in the creation of new business activity.
Entrepreneurship competence
- is able to network with actors in his/her own field
- adopts the attitude of inner entrepreneurship and possesses the qualities required for entrepreneurship
- is able to work in a customer-oriented manner
Innovation and development activity competence
- adopts an approach based on demand- and user-oriented innovativeness
- is able to work in project duties and adopts an initiative-oriented and developmental approach
- is able to implement small-scale development projects that are based on research methods, applying existing knowledge in the field
Intercultural Adaptability
- Ability to assess the differences between national, organisational and occupational cultures and to outline strategies for adapting to these differences in e.g. human resources management, marketing and intercultural communication.
- Identification of the relevant dimensions of cultures and development of self-awareness of his own cultural background.
- Ability to adapt his behaviour to the standards in other cultures and can maintain an international network essential to his tasks.
- Ability to appropriately tune interpersonal skills and qualities to the culture-based values of the people with whom one interacts.
International Business Awareness
- Ability to outline and evaluate the key patterns and trends in international business activity, the different approaches to internationalisation, the influence of increasing globalisation, international trade systems and financial relations and the role of several principal institutions (e.g. WTO, EU, IMF, World Bank) in international business.
- Ability to assess the impact of these trends of the international business environment on his own activities as well on the business policy.
International competence
- is able to work in a socially responsible manner and examine the global effects of his/her own activity
- is able to work in an international environment
International Marketing Management
- Ability to perform a country-analysis on macro, industry and micro level, to conduct an international market survey in order to assess foreign market opportunities and competition.
- Ability to formulate market-entry strategies, to draft an international marketing plan and to implement, co-ordinate and control the international marketing (and sales) programme and projects.
- Ability to create, develop and maintain profitable customer relationships.
International Operations Management
- Ability to assess processes and make decisions involved in developing international, i.e. export/import operations, focussing on supply chain management and to explain the meaning and application of key logistical concepts.
International Strategic Management
- Ability to use the conceptual and visionary skills to contribute to the development, evaluation and implementation of the internationalisation strategy of a company.
- Ability to pro-actively seek and commercially evaluate business opportunities for both new and existing products.
- Risk-taking ability in order to optimise business profit.
- Ability to write and defend a business plan for a (start-up) company.
- Ability to perform a variety of cost and revenue calculations and to transform these data into information needed for decision making and the budgeting process.
- Ability to contribute to and evaluate key accounting summaries and investment opportunities.
Organisational Development
- Ability to research and analyse relevant international business problems, to propose policy goals and objectives and to prepare alternative solutions in order to optimise business and human resources processes in order to strengthen the synergy between strategic, structural and cultural aspects of the organisation.
Sustainable development
- Is able to advance ecological, economic, social and cultural sustainability in one’s own profession.
- Is able to act responsibly and assess one’s own actions from the sustainability perspective. These are e.g. energy and material efficiency, well-being, circular economy, sustainable use of natural resources, tolerance and equality.