Curricula

Curriculum Table

Competences

General Information

Description

KB00CP95	Digital Marketing Communications and Content Marketing (3 cr)
Prerequisites	Not applicable
Objectives	Student knows the objectives, strategies, tactics, actions and control systems of digital marketing communication and knows how to put digital marketing communication theory into practice.
Content	Course will go through the basics if digital marketing communications before it lays special focus into the area of content marketing. Specific areas are: Content Marketing, editorial planning, content distribution and content creation. Basic understanding of graphical design and video production. Tools: Social Media platforms, Adobe Photoshop, Adobe Premiere.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria
Assessment Frameworks	Arviointikehikko
Further Information	Not applicable
Responsible persons	Not applicable
Links	Arviointikehikko

Implementations

No implementations.