Curricula

Curriculum Table

Competences

General Information

Description

KB00BP34	International Marketing Competences (10 cr)
Prerequisites	Not applicable
Objectives	Student learns how to evaluate and analyze the potential markets, is able to study marketing environment and customers’ behavior with the help of different research methods. Student understands the importance of strategic view on marketing and learns how to plan marketing and marketing communications. Areas of Competence: Marketing and market research: Student learns to use different research methods in market analysis and marketing research. Marketing and Communications planning: Student learns the marketing planning process and is able to plan marketing and marketing communications for a company in international business. Marketing management: Student understands the importance of strategic view on marketing and the impact of global marketplace, competition and networks on marketing management. Student is able to define marketing strategies and policies in international business.
Content	Areas of Competence: Marketing and market research: Market analysis, marketing research, the research process, emphasis on qualitative research (also basic aspects of statistical research). Marketing and Communications planning: The marketing mix, the process of marketing planning, integrated marketing communications Marketing management: Marketing strategies: segmentation, targeting and positioning, marketing mix strategies, consumer value creation, delivery & communication.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	0-5
Evaluation Criteria
Assessment Frameworks	Assessment framework
Further Information	Not applicable
Responsible persons	Not applicable
Links	Assessment framework

Implementations

No implementations.