Curricula

Curriculum Table

Competences

General Information

Description

K1034IB	Cultural Factors in Business (3 cr)
Prerequisites	No prerequisites needed
Objectives	To examine how cultural factors can influence marketing of goods and services among different people. The varying importance of cultural factors within different cultural clusters.
Content	Paradoxes of global marketing, and global vs local values and thinking; differences in advertising styles, and different company and brand names; cultures affecting consumer behaviour.
Recommended optional programme components	If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan.
Accomplishment methods	Not applicable
Execution methods	Not applicable
Materials	Not applicable
Literature	Not applicable
Evaluation Criteria	Not applicable
Evaluation Criteria
Assessment Frameworks	Assesment framework
Further Information	Not applicable
Responsible persons	Not applicable
Links	Assesment framework

Implementations

No implementations.