| KB00DN13 | Business strategy and Creative practices (5 cr) |
| Prerequisites | Not applicable |
| Objectives | The student is able to recognize and utilize his/her strategic and creative competencies and apply them in business - be it developing current practices or innovating new business strategies. Business Strategy (2,5cr): The student can recognize strategic challenges facing international and global companies. The student is able to define the main characteristics of strategic management and have the capacity to apply strategic management concepts and tools into practice. The student perceives the strategic role of customer understanding. The student recognizes and analyses the business strategies of current business companies as case studies. The student is able to practice strategic thinking in developing and leading businesses. Creative practices (2,5cr): The student understands the basics of design thinking and design projects. The student understands the concept of megatrends and can apply them in the strategic renewal process. The student can explore new innovative and creative methods and can become more creative and innovative as a professional. S/he can use innovation methods and tools relevant to different professional/business contexts. The student can conceptualize new strategy scenarios and develop them by iterative processes. |
| Content | Business Strategy: Reading relevant books. Strategic management and thinking concepts and principles. Introduction and use of strategy tools and models. Introduction of customer understanding approaches and tools. Analysing business strategies of practical case studies. Creative practices and strategic renewal: Definitions and the use of megatrends. Definitions and use of design thinking as a development philosophy and practice. Definitions and use of creative and innovative mindset, tools and methods for development. Conceptualization and the development of new business strategies, products, services and business ideas via case studies. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Not applicable |
| Literature | Not applicable |
| Evaluation Criteria | Not applicable |
| Evaluation Criteria |
satisfactory (1-2) You demonstrate your familiarity with the knowledge base and concepts in the course assignments. You search information from various sources and select trustworthy sources of expert information. You develop your professional know-how with the help of the knowledge base. You follow the instructions and guidelines given in the course. good (3-4) You use professional terminology consistently in the course assignments. You search information from the relevant sources in the professional field and evaluate critically the sources you used. You apply knowledge base actively to develop your professional know-how. You act in a planned and systematic manner to reach the learning objectives of the course. You act in a group actively and responsibly to achieve the set goals. You follow the instructions and guidelines given independently and responsibly. excellent (5) You use professional terminology widely and consistently in the course assignments. You search actively and independently information from professional sources in the field and increase the width of your professional know-how. You show your know-how of the knowledge base through discussion and communication in various situations. You can justify your actions based on researched information. You act in a group actively and responsibly to achieve the set learning objectives. You follow the instructions and guidelines given independently and responsibly. You function in a group as a responsible member, also by organizing the group?s activities. You observe and consider safety instructions and ethical principles. |
| Assessment Frameworks | Not applicable |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Not applicable |