| KB00DB55 | Strategic and Creative Competences (10 cr) |
| Prerequisites | Not applicable |
| Objectives | The student is able to recognize and utilize his/her strategic and creative competencies and apply them in business - be it developing current practices or innovating new business strategies. Areas of Competence: Business Strategy (4cr): The student can recognise strategic challenges facing international and global companies. The student is able to define the main characteristics of strategic management and have the capacity to apply strategic management tools into practice. The student perceives the strategic role of customer understanding. The student recognises and analyses the business strategies of current business companies as case studies, and practice strategic thinking in developing and leading businesses. Creative practices and strategic renewal (4cr): The student defines the basics of design thinking and design projects. The students can describe the concept of megatrends and apply them in the strategic renewal process. The student can explore new innovative and creative methods and can develop herself/himself in order to become more creative and innovative as a professional. S/he can use innovation methods and tools relevant to different professional/business contexts. The student can conceptualise new strategy scenarios, develop them by iterative processes and analyse new created business strategies as case studies. English Language Lab (2 cr) The student understands how to apply creative writing and visualization skills to crafting and presenting relevant stories of products, services and companies. The student is able to apply more profoundly the OAMK-thesis rules in carrying out multiple writing tasks and understands how to use the versatile styles of professional English language. |
| Content | Business Strategy: Reading relevant books. Strategic management and thinking principles and approaches. Introduction and use of strategy tools and models. Introduction of customer understanding approaches and tools. Analysing business strategies of practical case studies. Creative practices and strategic renewal: Definitions and the use of megatrends. Definitions and use of design thinking as a development philosophy and practice. Definitions and use of creative and innovative mindset, tools and methods for development. Conceptualisation and the development of new business strategies, products, services and business ideas via case studies. English Language Lab: Writing professional texts, language planning/proofreading, report writing (referencing), summaries, paraphrasing, writing process, storytelling, creative writing style, presentations, pitching. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Not applicable |
| Execution methods | Not applicable |
| Materials | Ansoff, I. The secrets of strategic management. Catmull, E. Creativity Inc. Collins, J. Good to Great. Hamel, G. 2000. Leading the revolution. Kim, W.C. & Mauborgne, R. 2015. Blue ocean strategy. Kelley, T. and Kelley, D. 2013. Creative Confidence. Unleashing the Creative Potential within Us All. NY: Crown Publishing. Kingdon, M. 2012. The Science of Serendipity. How to Unlock the Promise of Innovation in Large Organisations. West Sussex, UK: John Wiley & Sons Ltd. McKeown, M. 2014. Harlow, The Innovation Book. UK: Pearson. Osterwalder, A. and Pigneur, Y. 2010. Business Model Generation. Amsterdam: Wiley. Osterwalder, A., Pigneur, Y, Bernarda, G., Smith, A. 2014. Value Proposition Design. Hoboken, NJ: Wiley. Porter, M. 2004. The Competitive strategy: Techniques for Analyzing industries and competitors Stickdorn and Schneider. 2010. This is Service Design Thinking. Basics-Tools-Cases. Amsterdam: BIS Publishers. |
| Literature | Not applicable |
| Evaluation Criteria | 0-5 |
| Evaluation Criteria | |
| Assessment Frameworks | Assessment framework |
| Further Information | Not applicable |
| Responsible persons | Not applicable |
| Links | Assessment framework |
No implementations.