| IT00ED43 | Digital Marketing and eBusiness (5 cr) |
| Prerequisites | No prerequisites |
| Objectives | I know the implementation methods of digital marketing communication. I know the basics of the most important digital marketing communication tools and services. I utilize tools as part of the implementation of marketing communication planning. I create simple content that can be used for digital marketing purposes. I am able to manage the work phases of content design. I know the basics of ecommerce platforms and different ways to sell products/services online. |
| Content | - Purpose of website, landing page design - Search engine optimization (SEO). - Digital Marketing Analytics. - Digital marketing tools, eg. Google tools, publishing systems, and email marketing. - Marketing automation. - Content marketing process and tools: design, production, and distribution. - Advertising on social media. - eCommerce platforms & marketplaces. |
| Recommended optional programme components | If necessary, the student advisor will recommend optional programme components for each student based on their individual study plan. |
| Accomplishment methods | Described in implementation plan |
| Execution methods | Described in implementation plan |
| Materials | Materials can be found on learning platform. |
| Literature | Not applicable |
| Evaluation Criteria | 0-5 |
| Evaluation Criteria |
satisfactory (1-2) The student is able to use the basic concepts learned in the course. The student recognizes the phenomena related to the course. The student is able to satisfactorily express the definitions of the course. The student completes the given tasks with guidance and knows the different procedures, but doesn?t know how to justify their choices. The student knows how to give and receive feedback by examining and evaluating from own perspective. The student has interaction skills and takes resonsibility for own studying. good (3-4) The student can apply the basic concepts learned in the course. The student analyses the phenomena related to the course and understands well the definitions of the course. The student solves the given tasks and uses the different procedures, knowing how to justify the choices. The student is able to give and receive feedback actively and constructively, looking and evaluating from own and environment perspective. The students have good interaction skills and are ready to develop themselves in their studies. pass/fail The student can use the concepts learned in the course. The student understands the phenomena related to the course and can connect the definitions with professional context. The student solves excellently the given tasks and uses the different procedures creatively, evaluating the justification of the choices. The student is able to give and receive feedback actively and constructively, looking and evaluating from own and professional study field perspective.The student is capable of professional development. |
| Assessment Frameworks | Not applicable |
| Further Information | No additional information |
| Responsible persons | Not applicable |
| Links | Not applicable |